Scorching sun, windswept sand, and a whole lot of fun.
We shot our latest campaign in Glamis Dunes under the boldest light and some hottest conditions, pun intended? Only a few hours drive from the So Cal beach, we found no shade, no filters, just raw heat and high energy. And while the temperature nearly melted us, the results were worth every sun-drenched second.
Three of our most striking collections came with us to the dunes, and each one brought something different to the frame—color, texture, contrast, and that signature Rhyle edge.
🚨 Our Red Collection: Power, Passion, and Desert Drama
Main character energy with the heat turned all the way up.
There’s no color hotter than red, and nothing bolder than wearing it in the middle of a heatwave. The Red Collection popped against the monochrome sand, bringing drama and energy to the sun-bleached backdrop. This shoot was about intensity—and red delivered.
🌾 Boho Collection: Textured, Earthy, and Effortless
Sun, sweat, and silhouettes that still slay.
The Boho Collection felt like it belonged in the dunes. With fringe that moved in the wind and soft desert tones that echoed the sand itself, this set gave us a natural, grounded feel. It was hot—but the boho vibe stayed cool.
🌊 Seafoam & Orchid: Cool Contrast in a Warm World
Proof that pastels don’t need a filter—they shine just fine in full sun.
The dunes were blazing, but the Seafoam and Orchid collections brought a much-needed breath of fresh air. Soft pastels, sleek cuts, and that Rhyle minimalism played perfectly against the stark landscape. They gave cool-girl contrast to a very warm world.
More Than a Shoot—It Was a Challenge (That We Crushed)
Shooting in Glamis wasn’t easy. It was hot. It was blinding. But it was also unforgettable. These are the kinds of moments Rhyle was built for—raw, real, and worth it. Whether you’re beachside or in the middle of a desert, these suits are made to handle the heat.
